Dylan Lacoste

Dylan Lacoste

Chief Executive Officer

CEO of Arrowhead Advisory Group. Designed and built the proprietary AI orchestration infrastructure powering the portfolio. Leads firm-wide strategy, capital allocation, and operational execution across all four brands.

Fifteen provisional patents filed across payment orchestration, AI compliance, and payment intelligence. Production multi-provider failover architecture deployed. Penumbra's orchestration layer is live in production today.

Graduated from Arizona State University's W.P. Carey School of Business at 20. Bought and exited a small business, then reinvested the proceeds and learnings into building this group. He stays close to the work at every company in the portfolio and builds for the long hold, not the quick exit.

Penumbra Echelon Institute 0030 Payments Patent Strategy Systems Arch Orchestration AI Compliance W.P. Carey
Carson Westbrook

Carson Westbrook

President

President of Arrowhead Advisory Group. Leads commercial strategy, partner development, and revenue execution across the portfolio. Drives the operational infrastructure connecting firm direction to market results across all four brands.

Led the merger of a legacy business into a next-generation AI and digital payments platform, positioning the company ahead of the industry shift before exiting to build AAG. Recognized where things were going, executed the transition, then left to do it at scale.

Graduated from San Diego State University Fowler School of Business with a B.S. in Finance at 22. Spent years before that building businesses from scratch, the kind of early groundwork that doesn't come from a classroom. Entrepreneur by instinct. Operator by experience. Builder by design.

Operations Strategic Execution Partnerships Sponsor Relations Commercial Capital Allocation

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